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Project: Full Page, 4 color Ad in Body & Soul Magazine

Timeline: Final Artwork must be delivered by Friday morning, August 24, 2007

Objective: Using compelling photography and Q/A style ad-vetorial content, create a visually stunning advertisement that works in harmony with the magazine design, draws the reader in, and ends with a compelling call to action.

Stock Photography Search

	Eureka! Pros: Standing above the crowd, strong metaphor for how this training will bring someone's business to the next level. Cons: Image should not be men, not enough color (although that can be adjusted with an image of this kind), not enough warmth and personal appeal.
	Woman Jumping - business clothing I imagined combining this with the image above - where she replaces the jumping person in the center. Now the above image would have more personal appeal - the jumping person is no longer faceless. pros: strong femanine image. Leaping for success a good metaphor. cons: perhaps this individual is too personally identifying- since that is not you, or someone personally trained by you it has less connection. She's wearing too much black, and the image would lack colorful attention.
	see above - this is different woman, same concept. Belly showing makes less 'business' more 'fun' - and more health and wellness career than perofessional career.
	incredibly powerful imagery - leaping over the competition - take flight - etc. This evokes a great many concepts at once: physical well-being.
	bad image, but cool concept - I instantly saw all these metaphors for business that packs a punch - I also imagine a whole campaign that takes the 'warm-fuzzy-girlie' -ness out of life training - and instead compares it to a more aggressive kind of training. Boxers and their coaches are a powerful team - no boxer would be without a coach/trainer. again, this is totally not the right photograph, but I want to keep my eye out for others with the right concept. I even envision having you and your team photographed in a boxing training center. OOOH - I get shivers! (if the boxing concept is completely lost on you, just watch Cinderella Man staring Russell Crowe. Never again will I think of boxing the same way. )
	Strangely powerful yoga pose - its challenging, elegant, and represents a level of sucess and mastery of craft.
	wish this was on a white background - love the 'perfect circle' made from a human body.
	Simple - but great. colors are perfect - not a white woman which is unique - fresh - happy - alive - basic enough to play any metaphor against in a short period of time.
	Apple is fruit of knowledge (might be too biblical) -other way to think of it: if you want a healthy body, feed it an apple. if you want a healthy business in the wellness field - feed it a great education from the coachinstitute
	not much to say - could advertise a career leaping ahead - or leak free tampons.
	good colors (would pump up the green in the meadow)She's faceless which is both a pro and a con - not overly personally identifying, but also kind of impersonal.
	see above discussion about apple metaphor
	This is totally different - but GREAT image. Powerful metaphor - and would fit in so naturally with the rest of the magazine.
	Eagle Pose : Feeling twisted in knots? Is your business this balanced? You get the idea. Color of top is perfect. Woman is not supermodel thin - which is a new trend in advertising - body shapes that real people can identify with.
	exact opposite of above - supermodel thin - heavy "sex" appeal. color is perfect however.